Robyn Smith

Traffic Scotland has led information sharing throughout severe weather events for nearly fifteen years. Making use of CCTV and partnerships to deliver incident updates for road users to make informed decisions on their journeys. With all these resources available and using a light-hearted approach when appropriate, it encourages engagement from the public and paints Traffic Scotland to road users and customers as personable and approachable.

What has shown to be the most impactful communication methods during weather events such as Beast from the East? How has the public perceived this information and has it been advantageous to them?
Robyn will cover these aspects such as the Gritter Tracker and how it has encapsulated followers not only from Scotland but worldwide, drawing attention to the wider service from Traffic Scotland.

This presentation will also look at how social media works with operations in the control centre to deliver key messaging and communicate information from the travelling public back to the operatives and police officials to act quickly. Looking to the future, how will Traffic Scotland reach more audiences, continue to position itself as the trustworthy source for traffic and travel information and encourage planning ahead during the winter period?’